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MALAYSIA ENTERS WORLD’S LARGEST DIGITAL FESTIVAL FOR THE FIRST TIME
TEAM LZ IS FIRST MALAYSIAN GAMING TEAM TO VIE FOR CHAMPIONSHIP IN SWEDEN
25 November 2009, Kuala
Lumpur - A team of 5 Malaysian cyber athletes left to Jönköping, Sweden
today to participate in DreamHack Winter, the world’s largest digital
festival; Malaysia’s first participation in this event.
The
DreamHack festival is an important computer, gaming and multimedia
extravaganza held twice annually in Sweden - DreamHack Summer and
DreamHack Winter – that has 10 electronic sports tournaments offering
prize monies worth over SEK 400,000 (approximately RM200,000). A total
11,000 participants are expected to flock to the DreamHack festival to
play the latest computer games, attend seminars, watch films, perform
music, visual arts, and lots more.
Calling themselves Team LZ, the Malaysian team led by Lam
Wai Loong aka Gavin, 21, Abdul Azim Yazid aka Bobo, 20, Gerard Anand
Saker aka Nico, 23, Ng Yew Siang aka Nyhix, 26 and Sanjay Anantharajah
aka Sniggy, 21 will compete in DreamHack Winter. Held from 26 November
to 29 November, 2009, Team LZ will compete in Counter Strike 1.6 (C)
Valve category with over 32 teams from 18 countries around the world
with the only other Asian team from Singapore. In addition to being
crowned as champion, the winning team will also walk away with a prize
money of SEK 200,000 (approximately RM100,000). The tournament will be
streamed live via HLTV, so fans from all around the world can log in on
the internet and view the matches.
“We are honoured to bring the first Malaysian team to the
DreamHack festival, which is a Guinness Book of Records event that
recorded over 10,554 computers and 11,060 attendees in 2007 while also
provided cyber gamers with a colossal broadband speed of 40 GB/ps. In
addition to participating in the tournament, Team LZ will be able to
gain valuable experience competing with the world's best gamers while
learning about the latest advancements in the digital gaming arena from
enthusiasts from all over the world,” said Jasmine Low, Managing
Director of Go International Group Sdn Bhd.
Go International Group is the organiser of the annual
Independent Youth Festival // Digital Delirium Xpo, a national digital
festival and e-Sports tournament held from August to October this year
at various locations in Penang, Kuching and Selangor. The festival
celebrates digital culture and encourages youth to participate and be
pro-active in the activities such as an independent concert,
videography, professional gaming tournament, human beatbox competition
and a bloggers review competition. The festival is recognised by MDeC
as a contributing factor to Malaysia's creative content creation
initiative.
As a reward, champion teams are selected to represent the
country at festivals such as DreamHack. In the DreamHack Malaysian
Qualifer - Go International E-Sports Cup (GO.esc), Team LZ beat 11
other local teams to win the all—expense paid trip to compete in
DreamHack Winter in Sweden. The GO.esc tournament is funded by
sponsorship from DiGi Broadband and supported by E-Club Online
Management, 1 Utama, Acer, Steel Series, Canon and more!
Earlier in September 2009, eight independent singer
songwriters; Liyana Fizi, Reza Salleh, Rashdan Harith and band, One
Buck Short were sent by the same festival to Sydney, Australia where
they performed at the annual Malaysia Festival. Go International Group
was instrumental in raising sponsorship from Malaysia Airlines for that
purpose.
Low added: “The gaming industry is expected to show phenomenal
growth in the future as more of our youths are getting interested in
playing games competitively. We want to develop this into a sustainable
sport and industry as we send Malaysian youths to compete and attend
international events like this which will further nurture Malaysia’s
pool of talents. This will also benefit the growth of Malaysia’s
creative multimedia industry.”
Team LZ has wide experience in cyber gaming which includes
participating in 1st Asian Cyber Games 2007, 1st World Cyber Games
2008, 1st Electronic Sports World Cup Pre-Qualifier Subang (Malaysia)
and 2nd Electronic Sports World Cup (Malaysia). They are also the
champions of Sudden Attack, a game played at the 1st Asiasoft Game
Festival 2009 (South East Asia, Malaysia) and 2nd Boazman Championship
2009 (Singapore).
-Ends.
Media Inquiries:
T. Buvanes or Eddy Mochtar Atta
c/o Go International Group Sdn Bhd
Tel: +603 7727 0093
Email: novapr@gointernationalgroup.
Festival inquiries:
Jasmine Low
jasminelow@
DiGi SAYS ‘GAME ON’ FOR TEAM 1MALAYSIA TO WORLD’S LARGEST DIGITAL FESTIVAL
Catch LIVE electronic sports action at Digital Delirium Xpo held in conjunction with Independent Youth Festival, 1Utama Shopping Centre!
Kuala Lumpur, 14 October 2009) – Homegrown event, Go International E-Sports Cup (GO.esc) and will reward five Counter Strike 1.6 (CS) © Valve gamers with an all-expenses paid trip to compete at DreamHack from 26-29 November 2009 - the world’s largest digital festival in Jankoping, Sweden.
GO.esc // DreamHack Malaysia, held in conjunction with Independent Youth Festival and Digital Delirium Xpo from 14-18 October 2009 at GF High Street, 1Utama Shopping Centre has toured Penang, Kuching and Selangor and has qualified the top eight CS teams. Expect heightened excitement during the weekend as pro-gamers gather on 17 and 18 October for the final playoffs.
GAME ON with Broadband Done Right by DiGi is the event tagline. The event has also attracted sponsors like 1Utama, E-Club Online Management; with gaming hardware and prizes provided by Acer, Razer and Altec Lansing, Canon. The annual event is also supported by Multimedia Development Corporation (MDeC).
On DiGi’s participation’s in Digital Delirium XPO, the Company’s Head of Product Marketing, Loh Keh Jiat said, “DiGi is glad to be part of the Indie Youth Festival as we believe the youth of today play a pivotal role in changing the Internet landscape of tomorrow”.
The free event is open to public and invites casual gamers to participate at its other tournaments playing free-to-download racing game Trackmania Nations Forever, Bejewelled Tetris and spelling game, Bookworm Deluxe.
Organised by marketing and communication company Go International Group, Indie Youth Fest is an annual platform from which Malaysian youth can leap ahead to international events like the Electronic Sports World Cup held in San Jose USA last year and Dreamhack Sweden this year.
GO.esc is an electronic sports tournament spawned as a result of a rising demand for more regular tourneys. GO.esc offers casual video gamers as well as the more serious ‘cyber athletes’ as chance to compete for cash and prizes valued at over RM70,000.
Other activities to be held during Indie Youth Fest include:
• Mass Blogging Review
• Beatbox Competition
• Guitar Hero Demoplay
• Rubiks Cube speed competition
Jasmine Low, Managing Director of Go International Group added, "We selected DreamHack Sweden and Malaysia Festival Sydney as our international partners this year. We have invited popular bands Yuna and Bittersweet, Twitterati Niki Cheong and blogger Kim Ong to participate at the event.”
Go International Group funds most of the events itself, and garners sponsorship revenue to aid its operations. It will continue to support Malaysian youth in content creation and creativity while building 1Malaysia. “When we offer Malaysian youth exposure to international festivals at a young age, we are in fact nurturing Malaysia’s pool of talents to bring benefit for the growth of Malaysia’s multimedia and e-commerce industry,” said Jasmine Low.
- Ends.
Media Inquiries:
Jasmine Low Hp +6017 623 0288 or Eddy Mochtar Hp +016 291 9943
Go International Group Sdn Bhd
Tel: +603 7727 0093
Email:
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FACTSHEET
Go International Group
• Go International Group Sdn Bhd is a marketing communication solutions company, based in Kuala Lumpur, Malaysia with a portfolio of corporate and lifestyle clients.
• Go international Group takes an active role in the empowerment and enrichment of the local community by creating and organising events such as the Electronic Sports World Cup 2008, Independent Youth Festival 2008, Doppelganger Open Mic Open Stage and Wayang Kata amongst others.
• Corporate website: www.gointernationalgroup.com
DiGi
Established in 1995, DiGi is listed on Bursa Malaysia and is part of the global telecommunications provider, Telenor Group. It is the first telco to operate a fully digital mobile network in Malaysia. DiGi focuses on making it easy, keeping it relevant and providing the best deals to ensure excellent customer experience in mobile and broadband. Through its corporate initiative, Deep Green, DiGi is committed to a sustainable business that is financially and ecologically responsible to all stakeholders.
Independent Youth Festival
• Indie Youth Fest is organised annually by Go International Group to provide a healthy and competitive platform for members of the local youth community to flaunt and exhibit their talent.
• Indie Youth Fest provides an arena where one “Team Malaysia” is selected to represent the nation at international festivals.
• The 2009 season kickstarted on 1st & 2nd August at 1 Utama Shopping Centre, followed by a nationwide road show before culminating at 1 Utama once again from 14-18 October 2009.
• The 5-day festival focuses on activities, which are relevant to youth today; and such, is divided into two zones – Digital and Indie.
• The Indie zone focuses on music, visual arts, comics, video games, and films and youth entrepreneurship.
• The Digital Zone features a gadget and games expo (Digital Delirium Xpo), an e-Sports tournament (GO.esc // Dreamhack Malaysia Qualifiers) and blogger clinics.
• Go international E-sport Cup (GO.esc) provides Malaysian pro-gamers an opportunity to qualify for major international gaming events such as ESWC (Electronic Sports World Cup) in San Jose, USA in 2008 and Dreamhack Sweden Winter in 2009.
• For more information you may visit the site www.indieyouthfest.com and its the blog www.indieyouthfest.wordpress.com
About Dreamhack Malaysia Qualifier
• Under the licensing agreement with DreamHack Sweden witnessed by Multimedia Development Corporation (MDeC) Vice President Creative Multimedia, Encik Kamil Othman, on 13 July 2009 at the MSC Cybercentre in Plaza Sentral, Go International Group will organise a national e-Sport tournament to qualify Team Malaysia to compete at DreamHack Winter in Sweden.
• The official game is Valve’s Counter Strike 1.6, a first-person shooter game of five players, of which three must be of Malaysian nationality.
About Dreamhack (Sweden)
• DreamHack Sweden – the Guinness Book of World Records holder for the largest LAN party with 10,554 computers and 11,060 attendees in 2007 while also providing gamers with a colossal broadband speed of 40 GB/ps.
• Held twice annually in Jönköping, Sweden, the DreamHack festival is an important computer, gaming and multimedia extravaganza. DreamHack Summer this year hosted 10 electronic sports (e-Sports) tournaments and gave out over 400,000 SEK (approximately RM200,000) in prize money! A paradise for the digital generation, enthusiasts from all over the world flock to DreamHack to play the latest computer games, attend seminars, watch films, perform music, visual arts, and lots more.
• More than 100,000 viewers watch and follow Dreamhack through the internet. Further information: www.dreamhack.se
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